Anticipate where type lives
The permeableness of language - where does it live? Where can it live? (There really are no limitations)
You have to document your thoughts - like a net that captures what goes through you - silverfishes, a star, a memory about your dad, a happy moment, a sad moment, your joys, your loves and pleasure, rage, sympathy, kind deeds, the refreshment of certain things...
Be Rigorous / Be interesting
Design is an interative process - brad
everything that exists has a reason
you expand what we know about the world